Edgar is a college student and an activist. He has read and studied the doctrines of Marx, Lenin, Mao Zedong, and Che Guevara. As a young revolutionary, he always takes into consideration the struggle of the poorer masses compared to the economic power of the rich and powerful elite. He advocates fairness and demands respect as well as dignity from those in power, for there will always be conflicts between the rulers and the ruled. In times of extreme situations, violence will arise. He looks up to Mao and Che as role models of his generation, since both political figures preach a never-ending struggle between the two classes. There was one thing Edgar did not look favorably - both wore real Rolex watches. He considers this as a double standard, since they do not seem to practice what they preach. He considers Rolex as a capitalist corporation, and it is ironic that Mao and Che are wearing expensive watches. It is because of Rolex's status which resulted in its Havana headquarters being raided by Fidel Castro after he overthrew the dictator Fulgencio Batista in 1959, and all of Rolex's watches have been taken. Nevertheless, he implicitly admits that even among Communist leaders, Rolex is acknowledged as an "international mark of success." The youthful Edgar bought replica models of the watches worn by Mao, who wore a yellow gold DateJust, and Che, who had a GMT-Master for his collection. Edgar brags about himself standing on the same pedestal together with the two communist icons, since they now wear the same Rolex models, except that he wears replica models of the DateJust and GMT-Master. His purchase of replicas is a reflection of a continuing class struggle between the elite and the masses. He believes that Rolex's profits are being used mainly to benefit the ruling class and exploit the ruled. In order to level the playing field, he calls on the masses to step up their game and buy replica watches to teach Rolex some lessons in humility and modesty.